Oleksandr Yudenko

PhD in Art History, Associate Professor, Head of the Department

The National Academy of Fine Arts and Architecture

04053, 20 Voznesenskyi Descent, Kyiv, Ukraine

http://orcid.org/0000-0002-0309-1548

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Cognitive processing of visual metaphor from the perspective of Conceptual Metaphor Theory Kravchenko Kravchenko, Oleksandr Yudenko Keywords: visual advertising; unconventional metaphor; meaning focus of the source; cognitive strategies; unconventional mappings; conventional conceptualisation Kravchenko, K., & Yudenko, O. (2025). Cognitive processing of visual metaphor from the perspective of Conceptual Metaphor Theory. International Journal of Philology, 16(1), 58-69. https://doi.org/10.31548/philolog/1.2025.58

All articles

Cognitive processing of visual metaphor from the perspective of Conceptual Metaphor Theory

Kravchenko Kravchenko, Oleksandr Yudenko
Keywords: visual advertising; unconventional metaphor; meaning focus of the source; cognitive strategies; unconventional mappings; conventional conceptualisation

Kravchenko, K., & Yudenko, O. (2025). Cognitive processing of visual metaphor from the perspective of Conceptual Metaphor Theory. International Journal of Philology, 16(1), 58-69. https://doi.org/10.31548/philolog/1.2025.58

Current: Volume 17, No. 1, 2026

International Journal of Philology