International Journal of Philology

Kravchenko Kravchenko

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Cognitive processing of visual metaphor from the perspective of Conceptual Metaphor Theory


Kravchenko Kravchenko, Oleksandr Yudenko
Keywords: visual advertising; unconventional metaphor; meaning focus of the source; cognitive strategies; unconventional mappings; conventional conceptualisation

Kravchenko, K., & Yudenko, O. (2025). Cognitive processing of visual metaphor from the perspective of Conceptual Metaphor Theory. International Journal of Philology, 16(1), 58-69. https://doi.org/10.31548/philolog/1.2025.58