Donii, V.
(2023).
Specifics of the communication space of modern social media.
International Journal of Philology,
14(3),
82-91.
https://doi.org/10.31548/philolog14(3).2023.09
The modern flow of information, the development of information technology produces new trends in communication between people at the various communication platforms. Social networks are becoming increasingly popular, forming a communicative space with specific models of communication. Social networks are ised as specific tools in different fields, that’s why the problems of development and properties of social networks, the peculiarities of communication among participants attract scientific interest. The aim of research is to characterize the communicative space on the example of such modern social networks as Instagram, Facebook, Twitter, Telegram, TikTok, to determine the features of the communicative environment there. The study was based on a comprehensive methodology that involves a combination of general scientific methods such as analysis, synthesis, comparison, generalization, and highly specialized methods. The communication space is formed by the use of communication technologies that ensure interaction between participants. Communication in the modern world is increasingly shifting from a live format to an online, acquiring the following characteristics, such as virtuality, transience, multidimensionality, anonymity, alienation and awareness, etc. The most popular platforms for communication are social networks. Today, the most effective communication environment is created at Instagram, as the tools of this social network are actively expanding beyond photos and videos. For example, Instagram Stories, Broadcast Channels play an important role in the communication process. Facebook’s communication space is characterized by active interaction between individual communicators and communities/organizations., A person identifies with a community by the Page function. The desire to join to the communication process arises and it makes a polylogue and expands the communication environment. Interactions between communicators at Twitter will be brief but highly informative. Communication on this social network is based on retweets, comments, and reposts. The communication is carried out only in channels and communities in Telegram, as there are no some additional tools, text, photo, video messages are widely used. Live streams provide communication between the author of the content and other participants, creating a relaxed communication space at the popular TikTok network
communication; communicators; communication process; social networks; social networking tools
[1] Balyun, O., Trubina, D., & Fisenko, T. (2022). Features of promoting entertainment projects on the Instagram platform. Bulletin of the Book Chamber, 6(27), 19-26. doi: org/10.36273/2076-9555.2022.6(311).19-26.
[2] Batsevich, F., & Chernukha, V. (2018). Communicative personality in family communication. Lviv: PAIS.
[3] Chernysh, R.F., Pogrebnaya, V.L., Montrin, I.I., Koval, T.V., & Paramonova, O.S. (2020). Formation and application of communication strategies through social networks: Legal and organizational aspects. International Journal of Management, 11(6), 476-488.
[4] Devterov, I. (2010). Communicative process and the language situation on the Internet. Philosophical Problems of the Humanities, 16-17, 162-166.
[5] Global Digital Reports 2021. (2021). Retrieved from https://kepios.com/reports.
[6] Gorodenko, L.M. (2014). Communicative paradigms of development of networked social communities. Information Society, 19, 68-72.
[7] Ivashneva, S. (2012). The use of social services and social networks in education. Scientific Notes of the N. Gogol State University. Psychological and Pedagogical Sciences, 2, 15-17.
[8] Kogan, K.M. (2014). Social networks as an element of the new social environment. International Scientific Forum: Sociology, Psychology, Pedagogy, Management, 16, 61-71.
[9] Komashchenko, I.I. (2016). Features of information and entertainment content in the Ukrainian segment of the social network Facebook. Young Scientist, 4(31), 502-506.
[10] Kosiuk, O.M. (2019). New concept of mass communication: Theoretical and terminological aspect. Virtus Scientific Journal, 32, 234-241.
[11] Lagodiienko, V., Karyy, O., Ohiienko, M., Kalaman, O., Lorvi, I., & Herasimchuk, T. (2019). Choosing effective internet marketing tools in strategic management. International Journal of Recent Technology and Engineering, 8(3), 5220-5225. doi: 10.35940/ijrte.C5868.098319.
[12] Litvinova, L. (2019). On the issue of scientific understanding of the concept of communicative space: Current state and analysis of concepts. Public Administration: Improvement and Development, 7. doi: 10.32702/2307-2156-2019.7.20.
[13] Maiatina, N.V., Salata, H.V., Bachynska, N.A., Snihur, O.M., & Haiovych, H.V. (2021). Information and communication technologies as a means of developing global planetary thinking among students of nonhumanitarian specialties. International Journal of Learning, Teaching and Educational Research, 20(4), 190-209. doi: 10.26803/ijlter.20.4.11.
[14] Onishchenko, O.S., Horovoy, V.M., & Popyk, V.F. (2013). Social networks as a factor in the development of civil society. Kyiv: NBUI.
[15] Pokhylko, S.V., & Eremenko, A.Y. (2020). Starting business projects with the use of social networks. Herald of Sumy State University. Series “Economics”, 3, 130-137.
[16] Shevchenko, V.E. (2013). Functionality of visual content in intercultural communication. Scientific Notes of the Institute of Journalism, 53, 298-304.
[17] Tyshkova, O. (2014). Social networks as a challenge of modernity in the educational environment. Bulletin of the Institute of Child Development. Series: Philosophy, Pedagogy, Psychology, 34, 63-72.
[18] Vakhula, B.Y. (2015). Social media as a mechanism of political mobilisation in modern Ukrainian society. Ukrainian Society, 1, 34-43.
[19] Vakulyk, I. (2022). The concept of “information space” of today: Sources, state, prospects. International Philological Journal, 13(4), 75-84. doi: 10.31548/philolog13(4_1).2022.008.