International Journal of Philology

Introduction. The concept of "war" is one of the universal concepts, as it functions in all cultures and languages of the world. However, the interpretation of war is not identical in the linguistic consciousness of different peoples. The media play a prominent role in the coverage of armed conflicts, particularly in those countries that are at war or are geographically or culturally neighboring these states. Methods. For a complete and comprehensive study of the concept of "war" in publicistic discourse, in particular in the media (online publications "Day", "Ukrainska Pravda", the English-language website of BBC News), the descriptive method was used to identify, classify and present linguistic representatives of the conceptual content of the analyzed concept. Contextual analysis made it possible to describe and structure the nominative field of the concept, and the methods of observation of the actual material and the method of component analysis ensured the ordering of the verbalizers of the studied concept. Research results and their discussion. The concept of war at different times acquires new semantic shades and is characterized by new evaluative paradigms. The objectification of the concept of "war" in journalistic texts has long been carried out through an extensive system of indirect nominations. In modern media, synonymous names of the linguistic representative of the concept of "war" are recorded. In the modern linguistic space, there is a tendency to verbalize the concept of "war" in the in the form of a metaphor Modern media have recorded synonymous names for the linguistic representative of the concept of "war". In the modern linguistic space, there is a tendency to verbalize the concept of "war" in the form of a metaphor. The linguistic representation of the concept "war" is also represented by various thematic groups of vocabulary. The authors of media texts often use figurative language, namely aphorisms, phraseological units, parables and other units. War as a socio-political phenomenon is also embodied in the English-language worldview. In view of this, the English-language units that verbalize the WAR concept are not only characterized by national and cultural specificity, but are also related to world perception. war in the English-language world picture is a symbol of evil, death, hopelessness, sadness, exhaustion, devastation, destruction, defeat and even a profitable business

concept; war; journalistic discourse; linguistic and cultural studies