Zavalniuk, I., & Bohatko, V.
(2023).
Strategy of self-presentation of the modern Ukrainian politician: The pragmalinguistic dimension .
International Journal of Philology,
14(1),
6-16.
https://10.31548/philolog14(1).2023.01
The article analyzes one of the speech strategies - the strategy of self-presentation, which is actively used in modern Ukrainian political discourse. It has been established that the question of the role of political discourse, in particular the influence of the linguistic personality of a Ukrainian politician on the formation of the country's internal and external political image, is becoming particularly relevant today, given the conditions of the multinational and multilingual situation that has developed in Ukraine, on the one hand, and the full-scale invasion of the russian federation to our land, on the other hand. In such conditions, the mechanisms of self-representation, the tactics of implementing the linguistic influence of government representatives on the citizens of the state are changing, which needs to be studied. The scientific investigation clarified the role of self-presentation in the formation of the linguistic personality of the Ukrainian politician, analyzed the main mechanisms of this communicative strategy and the pragmalinguistic specifics of its implementation in today's conditions. Emphasis is placed on the interdependence, mutual subordination of the content of the communicative strategy of self-presentation of a linguistic personality and a wide range of communication methods and communicative intentions of self-presenters. It was established that the tactics of identification, self-praise, demonstration of professional success and promises serve as means of actualizing the strategy of self-presentation, the application of which is outlined by certain linguistic means. The specificity of the mentioned tactics is clarified and a description of lexical and grammatical means is presented, which are important in the formation of the strategy of self-presentation of the linguistic personality, since they significantly emphasize not only the communicative and situational features of the speech of individual politicians, but also the authorial discourses of political figures within the limits of various tactics. We see the perspective of the research in studying the mechanisms of implementation of other communicative strategies in the linguistic activity of famous Ukrainian politicians, delineating the pragmalinguistic specificity of their statements, taking into account the intentions of the addressee and the peculiarities of the perception of information by the addressee
act of self-expression; self-presentation tactics; communicative intention; linguistic personality; pragmalinguistic specificity; political discourse
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