The article deals with the notions of «gender» and «concept». The historical aspects of the formation and development of these notions and their functioning in modern linguistics are analyzed. The study contains information on theoretical approaches to the study of gender in linguistics. Features of the relationship and interaction of the «language» and «gender» notions, grammatical methods and lexical means of expressing gender differences in language are considered and analyzed. The aim of the article is a comprehensive analysis of gender-marked vocabulary as a means of verbalizing the concept of «woman» in the world language picture. The theoretical significance of the work consists in displaying the lexical features of the concept of «woman» which, being one of the central concepts of cognitive linguistics contains information on what an individual knows, suggests, thinks, who displays objects of the world. The concept of «woman» combines knowledge about a woman: as a female of different ages (from an infant, girl, to an elderly woman), as a person, as a subject that performs various social roles (mother, wife, sister, daughter), etc. The subject and problems of research extend the range of linguoculturology study aspects
gender; concept; linguoculturology; picture of the world; linguistic gender studies