Oleksandr Yudenko

Associate Professor, Head of the Department

The National Academy of Fine Arts and Architecture

04053, 20 Voznesenskyi Uzviz, Kyiv, Ukraine

https://orcid.org/0000-0002-0309-1548

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Multimodal advertising: Semiotic and cognitive pragmatic aspects Nataliia Kravchenko, Oleksandr Yudenko Keywords: multimodal advertising; secondary signified; conceptual blending; implicature; speech acts Kravchenko, N., & Yudenko, O. (2023). Multimodal advertising: Semiotic and cognitive pragmatic aspects . International Journal of Philology, 14(4), 6-15. https://doi.org/10.31548/philolog14(4).2023.01

All articles

Multimodal advertising: Semiotic and cognitive pragmatic aspects

Nataliia Kravchenko, Oleksandr Yudenko
Keywords: multimodal advertising; secondary signified; conceptual blending; implicature; speech acts

Kravchenko, N., & Yudenko, O. (2023). Multimodal advertising: Semiotic and cognitive pragmatic aspects . International Journal of Philology, 14(4), 6-15. https://doi.org/10.31548/philolog14(4).2023.01

Current: Volume 17, No. 1, 2026

International Journal of Philology

Oleksandr Yudenko

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Multimodal advertising: Semiotic and cognitive pragmatic aspects