Semashko, T.
(2023).
On the question of the truth/falseness of social stereotypes through the prism of the individual and society.
International Journal of Philology,
14(1),
25-33.
https://doi.org/10.31548/philolog14(1).2023.03
The relevance of the research topic is determined by the general need to study language facts in the linguistic-cognitive plane, where special attention is paid to stereotypes – stable, emotionally colored representations within any community, formed in the cognitive consciousness of native speakers on the basis of hidden social meanings, which in their totality constitute the worldview of an individual. The goal of intelligence is to identify and describe the processes and results of stereotyping as a positive/negative phenomenon. The research methodology is based on the basic principles of anthropocentrism, which affirms the key role of the human factor in the process of learning about the world. Scientific research was carried out using a complex methodology based on the consolidation of search, analytical, evaluation and generalization approaches. Research results and their discussion. The study of stereotypes in the linguistic-cognitive aspect is aimed at the description of linguistic-sociocultural knowledge, the mechanisms of their categorization and evaluation, based on the cultural environment, which acts as a system of shared beliefs, values, traditions and norms of behavior inherent in a certain community, which collectively form the conditions for the emergence of social stereotypes. The process of stereotyping based on hidden social meanings will be interpreted as an ambivalent phenomenon dependent on many factors: the situation, certain circumstances, time slice, ideological priorities, society's requests, acquired knowledge, etc. The above determines both negative and positive consequences of stereotyping. Therefore, it is impossible to give an unequivocal assessment of the phenomenon of stereotyping. The process of stereotyping is neither positive nor negative, it actually exists and fulfills the vital function of human consciousness for society – the systematization of acquired knowledge in order to give the perceived world an orderly character. Therefore, the negative impact of stereotypes can be weakened by accumulating standardized collective experience and acquired knowledge
cognitive processes; stereotyping; social stereotype; linguistic and cultural knowledge; identity
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